The Crucible Theatre
55 Norfolk Street
Sheffield
S1 1DA
www.milliken.com
www.worldsnooker.com
17 April - 3 May 2010
John Higgins winning for the third time at the Crucible in 2009
Strachan will celebrate 31 years at the Crucible!
Billiard cloth manufacturer Milliken reaches a significant milestone at this year’s World Snooker Championships in Sheffield.
The event will mark the 31st consecutive occasion its Strachan brand has been specified by the World Professional Billiards & Snooker Association.
Since the early 1980s, the brand has become the preferred choice of most of the sport’s regulators around the world for both professional ranking tournaments and many other competitions in the amateur arena.
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Overseas sales into China, Europe, the Middle East, Russia and Australia now comprise a multi-million pound success story for UK based Milliken, which has also developed demand for its range of pool cloth.
Sheffield’s Crucible theatre was built in 1971 and hosted its first snooker championships in 1977 when the late John Spencer beat Cliff Thorburn in the final.
Steve Davis won six world championship titles playing on Strachan in the 1980s, a feat surpassed by Stephen Hendry with seven wins in the 1990s.
And an estimated 18 million television viewers stayed up late into the night in 1985 when Dennis Taylor beat Steve Davis 18-17 to win the championship by potting the final black.
“The World Snooker Championships remain the high point of the year for everyone associated with snooker,” said Milliken marketing director Duncan Kettell (pictured).“In the 30-plus years we’ve been an official supplier, Strachan cloth has helped 14 players reach the pinnacle of their game by winning world titles on the world’s best cloth.”
www.milliken.com
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